Friday, June 15, 2012

Design = Intent

We're all talking about design but what does it mean? And, how important is it to incorporate design into an organization's culture?

John Hockenberry explains that design is more than creative problem solving, using the Adobe suite, or reinventing the pen, it's having intent in what you do - values and focus and being thoughtful in your actions. These traits are crucial to a high performing culture. 

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